ITRACOTUR - Knowledge Transfer Initiative for Tourism Online Promotion

ITRACOTUR – KNOWLEDGE TRANSFER INITIATIVE IN ONLINE TOURISM PROMOTION This project, concluded in 2018, aimed to gather information and explore business strategies for the regional tourism sector, with a particular focus on the opportunities created by social media and user perspectives. The intervention space for this initiative was the Northern Region of Portugal. The results were primarily practical, including the transfer of knowledge and the mapping of a guide to regional tourism best practices, the development of Business Intelligence Strategies on how to use 2.0 and 3.0 communication in choosing tourist destinations, and the utilization of the cultural, historical, heritage, and natural characteristics of the Northern region of Portugal for tourism promotion.

In 2018, among other initiatives, a webinar on knowledge transfer in digital tourism promotion was organized. The second edition of the international conference of TOCRIA – Tourism and Creative Industries Academic Association, an organization created within the scope of this project, took place in July 1-3 at the Faculty of Social Sciences and Humanities of the Nova University of Lisbon. It also led to the publication of a study on "Marketing and Communication on Social Media in Tourism Organizations. The Case of Porto and Northern Portugal".

Funding: European Union (North 2020)

Coordination: Paulo Faustino

Duration: 2016-2018